Increasing Value

insight research, increased value, segmentation, brand developmentCustomers do not buy products they buy value! And in its simplest form, value = Benefits – price. No matter how good your product is, if the perceived benefits do not offset the price, you do not offer good value and uptake is slow.

Gaining insight into the relationship between value, benefits and price and moving it to your advantage is where Bloom Health can help you increase your value offering either across the market or through identifying high value segments in the market.

Market insight is also the fuel for harnessing potential emotional value in your brand.

Typical projects where Bloom Health can help are:

  • Running In depth, one-on-one and group insight research to fuel your competitive advantage
  • Segmentation projects including research to increase your value offering
  • Brand development workshops and research to harness emotional drivers of value